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1. Hafta: The vocabulary of communication strategies |
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2. Hafta: The vocabulary of communication strategies- Practice |
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3. Hafta: What is Public Relations? Definitions from around the world |
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4. Hafta : The key words to remember in defining public relations |
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5. Hafta: The key words to remember in defining public relations- Practice |
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6. Hafta: Public Relations as a Process |
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7. Hafta: RACE: Research, Action, Communication, Evaluation |
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8. Hafta: The Components of Public Relations |
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Ara Sınav |
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10. Hafta: How Public Relations Differs From Journalism & How Public Relations Differs From Advertising |
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11. Hafta: How Public Relations Differs From Marketing & Toward an Integrated Perspective |
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12. Hafta: Five Essential Abilities in PR |
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13. Hafta: Ivy Lee: The First Public Relations Counsel |
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14. Hafta: Edward B. Bernays: Father of Modern Public Relations |
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15. Hafta: Four Classic Models of Public Relations |
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16. Hafta: Four Classic Models of Public Relations- Practice |
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