Yıl: 2025, Dönem: Güz
Ders Kitabı / Malzemesi / Önerilen Kaynaklar
Lee A. Swanson – Entrepreneurship and Innovation Toolkit, 3rd ed., 2017.
Tim Mazzarol & Sophie Reboud – Entrepreneurship and Innovation: Theory, Practice and Context, 4th ed., 2020, Springer.
Peter F. Drucker – Innovation and Entrepreneurship: Practice and Principles, 1985.
Dersin İçeriği
The course covers the fundamental concepts of entrepreneurship and innovation, entrepreneurial processes, types of innovation, business model development, the entrepreneurial ecosystem, financing sources, business plan preparation, teamwork, leadership, and entrepreneurial culture. Case studies and contemporary practices in entrepreneurship are also analyzed.
Dersin Amacı
The objective of this course is to examine the concepts of entrepreneurship and innovation within both theoretical and practical contexts, supporting students in developing business ideas, building business models, and generating innovative solutions. The course also aims to provide an understanding of the dynamics of the entrepreneurial ecosystem, innovation processes, and the challenges faced by entrepreneurs.
